YesStudios has appointed Paula McHarg, a Keshet International alum, to the newly created role of head of sales.
McHarg joins YesStudios after serving in various roles at Keshet International, most recently as senior sales manager for Italy, CEE, CIS, and the Middle East. She will be reporting directly to Danna Stern, managing director of YesStudios.
Her appointment comes as the company expands and prepares to launch its biggest slate yet.
Stern said: “Paula brings with her a wide range of experience across format and finished tape sales and has worked in a diverse array of territories. She will play a key role as YesStudios continues to grow and partner with producers, channels, and platforms worldwide.”
McHarg commented: “YesStudios has a highly enviable catalog of premium content and an innate talent for passionate storytelling. I’m thrilled to be representing their titles and helping to grow our distribution business across the globe.”