WWE Inks Portuguese Mobile Deal

STAMFORD, December 22: World Wrestling Entertainment has
signed an exclusive content agreement deal with Heylife, a mobile, Internet and
TV content producer and distributor based in Portugal.

The deal will see Heylife rolling out WWE standard and
premium package downloads, including video streams, voicetones, ringtones,
wallpapers and SMS alerts.

Tom Barreca, WWE’s EVP of digital media, noted, "We
hope that this is a partnership that continues to grow, with both the advent of
new technology and the expansion of WWE's television offerings in this part of
Europe."

In May 2006, WWE announced the launch of WWE Mobile,
featuring text news alerts, schedules and ringtones, to be purchased both a la
carte and by subscription. WWE intends to offer a slate of original made for
mobile video featuring 75 original two- to five-minute videos per month, and
another 70 when adding premium subscription levels.