WWE Expands Global Operations

STAMFORD, September 27: In an effort to tap into its strong worldwide appeal, World Wrestling Entertainment has revealed plans to expand its operations into London, Shanghai, Tokyo, Sao Paulo, Toronto and Sydney.

The regional office in London will be led by Andrew Whitaker as the president of Europe, the Middle East and Africa. Carl DeMarco will continue to focus on expansion through the Toronto office as the president of Canada, Latin America and China. Jonathan Sully will establish WWE’s headquarters in Sydney, Australia, as the president of Asia Pacific.

“Whitaker, DeMarco and Sully will oversee integrated sales, marketing and digital initiatives as well as focus on new and emerging markets,” said Shane McMahon, the executive VP of global media at WWE. “This new structure will allow us to more quickly exploit business opportunities and leverage the strength of the WWE brand.”