WE tv Lines Up Pair of Originals

NEW YORK: WE tv, which has refreshed its brand position, touting the new tagline "Life as WE know it," has ordered a pair of original series for its 2011 slate, including one featuring singer-songwriter Toni Braxton.

Braxton Family Values, debuting April 12, takes a look at the relationship between Braxton, her mom and her four sisters, all aspiring singers themselves. Also joining the network is the original series State Island Cakes. Premiering June 21, the show follows a 21-year-old self-made pastry prodigy who is a sought-after cake maker.

“WE tv’s programming showcases the wild ride of relationships during life’s defining moments, whether it’s the thrill of getting married, the drama of family chaos or the excitement of a second chance,” said Kim Martin, the president and general manager of WE tv and Wedding Central. “As women, we share a connection and a sense of community based on similar life experiences and situations. It’s that particular point of view that defines ‘life as WE know it.’”

Added Martin:  “At the heart of every WE tv original show is a story that allows a woman to see herself, someone she knows or someone she’d love to know. Whether the shows feature celebrities or real people, viewers can relate to the situations and share in the experience.”