Warner Music Group Establishes Original Programming Arm

NEW YORK, May 7: Warner Music Group has formed a new
production division, to develop and produce original programming built around
its artists’ releases, for network, cable, DVD, broadband and mobile platforms.

The division, named Den of Thieves, will be led by music and
television industry veterans Jesse Ignjatovic and Evan Prager, and will be
overseen by executives from WMG's U.S. Recorded Music Division. Based in Los
Angeles, Den of Thieves will work closely with WMG's record labels to create
content for distribution around its artists' releases and special projects. In
addition, Den of Thieves will explore original programming and opportunities
beyond WMG's roster of talent.

In making the announcement, Lyor Cohen, WMG's chairman and
CEO of U.S. Recorded Music, said, "As we continue our evolution as a
music-based content company, it is essential to bring in-house the expertise to
create the highest quality music-based original programming. With Jesse and
Evan, we've got some of the brightest talent in the business aggressively
developing new creative content and creating new revenue streams that will
greatly benefit our world-class roster of artists."

Ignjatovic spent 14 years at MTV, where he was responsible
for developing projects with music talent, as well as long-form, music-based
programming for the network. Prager has 13 years' experience working for major
record labels.