Video Interview: Steve Macallister

Four years in the making, David Attenborough’s ten-part natural-history series Life features footage of how different animals and plants struggle to stay alive. Many of the same groundbreaking photographic and technological advances that were used in the worldwide phenomenon Planet Earth are showcased in Life and even taken to the next level. These programs illustrate the high-quality content that BBC Worldwide is offering the international market. With everything from children’s to drama, comedy to lifestyle, BBC Worldwide is keen to promote this "flight to quality" that has emerged from the contraction of programming budgets.

Steve Macallister, the managing director of sales and distribution at BBC Worldwide, talks in this video interview about the quality of the BBC brand and what broadcasters are looking for in today’s market. Watch it here.