UKTV Unveils New Entertainment Channel Brands

LONDON, July 10: UKTV has revealed the names of its
rebranded and restructured entertainment services: Watch, GOLD and Alibi, which
are all set to launch October 2.

Watch, previously UKTV Gold +1, will serve as a linear
catch-up service for contemporary BBC shows including Torchwood, Mistresses and Larkrise to Candleford,
and will feature an original commission, the Richard and Judy prime-time show, which will air on weekdays.

UKTV Gold, previously home to classic series, becomes
GOLD—Go On Laugh Daily. The dedicated comedy channel will offer up hits
like Only Fools and Horses, Fawlty Towers
and Vicar of Dibley, as well as
two brand new commissions: Blackadder Exclusive: The Whole Rotten
Saga and Blackadder’s Most
Cunning Moments.

UKTV Drama will be transformed into Alibi, dedicated
exclusively to the best crime shows.

Matthew Littleford, UKTV’s controller, explained, “The fact
we’ve taken the bold decision to re-brand our entire entertainment portfolio in
one swoop demonstrates the magnitude of our ambition and our commitment to pay
TV. Watch, GOLD and Alibi are dynamic channel brands that are clearly
identifiable, full of personality and I believe will future-proof our business
as we head towards 2012.”

—By Mansha Daswani