UKTV Launching New Factual Channel Brands

LONDON, October 9: As part of UKTV’s re-branding strategy,
UKTV Documentary and UKTV People will relaunch in early 2009 as Eden and
Blighty, respectively.

Eden, which looks at the world around us, will feature
blue-chip series such as Planet Earth, Ganges
and Superstorm, as well as Tribe and Big Cat Diary. Blighty, which looks at all things Britain, will
showcase titles like Who Do You Think You Are, Coast,
Trawlerman and Louis
Theroux Meets…

Matthew Littleford, UKTV’s controller, said, “Eden and Blighty
will shake up and re-invigorate the factual section of the EPG with clearly
defined channel brands that deliver very compelling promises to viewers. The
re-brands will ensure UKTV becomes as well known for its factual content as it
is for Dave and Watch and establish us as the factual market leaders in pay
TV.”

He continued, “Blighty captures the spirit of contemporary
Britain and all its nuances. This is a country where our national dish is
chicken tikka masala, where graffiti sells for a small fortune and where an
Essex couple get 50,000 visitors to a Hindu shrine in their spare bedroom.”

Jane Mote, the director of factual, lifestyle and new media,
added, “We’ve created two destination brands that reflect the truly
inspirational programming we have. Eden gives viewers the opportunity to gorge
on breathtaking programs that celebrate the sheer magnitude and wonder of our
world. This new brand will capture the astonishment we feel about the world and
will take us on exciting journeys across the globe.”

She continued, “While Blighty captures the spirit of
contemporary Britain and celebrates why we love to be on home turf. We have
access to the best factual content about Britain and will be creating new shows
as well that get under the skin of our quirky, diverse and constantly
fascinating nation. Two new websites will offer viewers a chance to interact
and map their own voyages of discovery online.”

—By Kristin Brzoznowski