U.S. Creator Certification Program Launches

The Center for Industry Self-Regulation has launched the Institute for Responsible Influence, with its first initiative being a U.S. creator certification program built to elevate transparency, strengthen accountability, empower creators and foster trusted brand partnerships.

The Institute aims to equip creators with the training and resources necessary to support Federal Trade Commissions (FTC) endorsement compliance, responsible content creation and strengthened brand partnerships. Certified creators will signal to brands and consumers that they are committed to creating content that meets high standards of honesty, accountability and transparency.

The support the development of the certification program curriculum, the Institute has formed an advisory council comprised of agencies, leading brands, industry associations and advertising attorneys.

“With the creator economy outpacing the guardrails needed to keep consumers, creators and brands protected, the Institute for Responsible Influence brings influencers and experts together to raise the bar on transparency and restore trust—ensuring everyone in the digital marketplace has the guidance and protection they deserve,” said Eric D. Reicin, president and CEO of BBB National Programs and of the Center for Industry Self-Regulation.