Twitter’s Chief Media Scientist to Keynote MIPTV

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PARIS: Deb Roy, the chief media scientist at Twitter, is lined up for a keynote address at MIPTV on April 8 at 2:10 p.m.

The keynote will focus on Twitter as a force multiplier for TV viewing. Roy will share his views on what the phenomenon of tweeting means for TV networks, advertisers and creatives.