Twentieth Century Fox Television Distribution Ups Marketing Exec

LOS ANGELES: Twentieth Century Fox Television Distribution has promoted Cristina Mancini to senior VP of worldwide marketing.

Mancini previously ran the international publicity group but will now oversee all global marketing activities for Twentieth Century Fox Television Distribution in the newly created worldwide marketing division. She is based in the company’s Los Angeles headquarters and reports to Mark Kaner, the president of Twentieth Century Fox Television Distribution.

Mancini joined company in 2001 and was promoted from VP of marketing, publicity and promotion. She has overseen the development of many award-winning promotional and advertising campaigns for such international hits as Glee, Modern Family, The Simpsons, 24 and Family Guy. Prior to joining Fox, Mancini held management positions at Universal Studios, New Line Cinema and Warner Bros.

Kaner said, “Cristina has played a key role in the success of Fox programming with all our broadcast and Pay TV partners. We will continue to draw upon her experience and expertise as we expand and enhance our marketing support worldwide. This appointment is a critical part of growing our television businesses worldwide.”