Zoomin Teams Up with Tencent on All for Adrenaline the Realm

Zoomin, an Amsterdam-based digital media company, has partnered with Tencent in China to produce the three-part docuseries All for Adrenaline the Realm.

The long-form series features China’s first wingsuit pilot, Xu Kai, on his journey to the Arctic Circle with a team of 26 people. Four guides and special guest Chinese-American actress Celina Jade (Wolf Warrior 2) join Kai on his mission, helping to document his struggles, progress and victories.

Roger Lodewick, CEO of Zoomin, said: “This is one of the most significant and challenging production assignments in Zoomin’s history. I want to thank Tencent for their continued trust and for taking our cooperation to the next level. This contract is evidence that the Chinese audience is embracing Zoomin’s content and style of production. We’re obviously proud that Tencent is also acknowledging this and it’s proof that our positive and enriching Gen Z content engages and attracts the young and hard to reach Chinese Gen Z audience. It also shows the continued trust and growth we enjoy in the Chinese market, which gives us a massive global platform for the unique and inspiring storytelling content we produce both in China and the rest of the world.”