Wheelhouse Entertainment Ups Gardner Reed

Gardner Reed has been elevated to senior VP of development at Wheelhouse Entertainment.

Reed will focus on character-driven content, developing for Wheelhouse’s Spoke Studios, Wheelhouse DNA and the company’s U.K. division, while also working with Wheelhouse partners Kimmelot, Butternut and Majordomo Media.

Reed has worked alongside Wheelhouse CEO Brent Montgomery for the bulk of his career. The exec was a founding member of Spoke Studios and, prior to that, worked with Montgomery at his former companies Leftfield Pictures and Sirens Media.

Reed’s recent credits include King of Collectibles: The Goldin Touch and home renovation series Designing Miami, both for Netflix, along with HGTV’s upcoming home design show Divided by Design. Other new series and projects are on deck for several streamers and networks.

“Gardner has always had unbridled passion for this space, which he converts to series success by unearthing characters that cut through for buyers and viewers—and he does it all with integrity,” said Montgomery.