WBD U.S. Hispanic & OMG Collaborate for New Reality Series

Warner Bros. Discovery (WBD) U.S. Hispanic and Omnicom Media Group (OMG) have teamed for the new reality series Juntos en Acción (Together in Action).

The renovation reality series is hosted by celebrity couple Carlos Ponce and Karina Banda, alongside design guru Daniela Nares. The team embarks on missions to make a difference in the lives of families and communities by reinvigorating their spaces.

The four-parter, tailored to resonate specifically with Spanish-language audiences, is slated to premiere in the second quarter of 2024 across WBD linear and digital assets. The partnership will also come to life through a series of podcasts.

“We are thrilled to announce our partnership with OMG, a collaboration that epitomizes our shared dedication to crafting content that resonates with Hispanic viewers,” said David Tardio, VP of integrated ad sales and marketing at WBD U.S. Hispanic. “Juntos en Acción is a fusion of powerful, emotive storytelling that brings the stories and lives of Latinos to the forefront, and it provides a platform for brands to connect with their audiences.”

“Connecting with U.S. Hispanic audiences in a modern approach requires a deliberate orchestration of multiple relevant touchpoints that both reach and resonate,” said Michael Roca, executive director of OMG’s Elevate Cross-Cultural Center of Excellence. “This partnership sets a new standard in allowing OMG clients to tap into the overall scale of the WBD media ecosystem, regardless of language, to promote and distribute original content geared towards this nuanced audience that is expected to control more than $2.7 trillion in consumer spending power by 2026.”