ViX Picks Up Chefclub Content

TelevisaUnivision’s streaming service ViX has acquired programming from Chefclub for Hispanic households across the U.S. and Latin America.

Chefclub’s portfolio includes videos for digital platforms, as well as lifestyle series for Gen Z and Millennial food lovers, including Discovery, which explores how certain ingredients are made.

Chefclub is also active in the kids’ industry with a publishing and consumer products range and an animated series starring the Chefclub Kids mascots.

Bilai Joa Silar, senior VP of OTT content at TelevisaUnivision, said, “Food is a passion point for Hispanic audiences and a beautiful part of our cultural DNA. We are thrilled to partner with Chefclub to bring ViX users a modern culinary entertainment experience with content that brings families together and feeds their love for food.”

Marie-Laure Marchand, senior VP of global consumer products and business development at Chefclub, added, “Partnering with ViX allows us to reach the extremely important Spanish-speaking audience in the U.S. and most of Latin America, where Chefclub content already enjoys over 1 billion monthly views. ViX is the ideal service to entertain a market segment that has enthusiastic, multi-generational food lovers with a strong tradition of sharing family moments around food. We are thrilled to be joining forces with this leading streaming service to provide more opportunities for food-based entertainment.”