VICE-Branded Hub Coming to All 4

Channel 4 has clinched a deal to bring more than 900 hours of VICE’s long-form content to its on-demand service All 4 in the U.K.

More than 200 hours of new programming and more than 700 hours of content from VICE’s library will be available to watch on-demand on All 4 in a new VICE-branded hub later this year. This covers international news and current affairs, lifestyle and cultural programming. The VICE hub will be available on All 4 across all 26 platforms the service is available on, including iOS, Android, Smart TVs, Amazon Fire TV, Google Chromecast, set-top boxes and games consoles.

Alex Mahon, chief executive at Channel 4, said: “This is a phenomenally exciting and innovative partnership for Channel 4 and VICE which will create a compelling new hub for young viewers on All 4 and extend the reach of VICE’s content on a free platform.”

CJ Fahey, general manager of VICE TV for EMEA and APAC, said: “Channel 4 is a great partner for us in the U.K.—not only because we have similar audiences, but we are also equally committed to finding new voices, telling unheard stories and giving a platform to a diverse range of people and topics. We are delighted to be the first non-Channel 4 brand to have our own curated space on All 4. This partnership also allows us to further our commitment to increasing the reach of our content and finding new audiences on a range of platforms and windows.”