Twofour Sends Impossible Engineering Across Europe & Canada

Twofour has sold the latest season of its science and history brand Impossible Engineering in Canada and Europe, including to the UKTV channel Yesterday.

The newest season of the show will begin airing on Yesterday in the coming months. The U.K. deal was brokered by Holly Hodges, the head of sales operations and VP of sales for North America, the U.K./Eire, Australia and New Zealand. Hodges commented, “Impossible Engineering is an accessible window into some of the most jaw-dropping feats of science and technology. There’s always a healthy appetite for this kind of programming across a wide range of territories, so we’re looking forward to developing fresh ideas to build on our slate of factual programming.”

Discovery in Italy will air the series on its Focus channel. RMC Découverte in France also secured rights for the series, as did Societe Radio-Canada for French-speaking Canada for its channel ICI EXPLORA. Deals in Canada, France and Italy were brokered by Eniela Bella, Twofour’s VP of sales for EMEA and Latin America.