TLC Rolls Out Digital Video Hub with Original Series

SILVER SPRING: One year after launching the multiplatform brand extension TLCme.com, TLC is entering the business of creating original video content for its digital and linear platforms through a video hub featuring online influencers in the home, style, beauty and parenting space.

The TLCme.com video hub provides the latest stories on style, beauty, weddings, family, home and more. Led by four lifestyle experts and influencers, TLCme’s new original video offerings include Estée on TLCme, which sees Estée Lalonde share her no-nonsense beauty, style and DIY secrets, and Erica in the House, hosted by DIY guru Erica Domesek. Additional series offered via TLCme include #NewMomDiaries, in which working mom and on-air personality, celebrity stylist and Emmy-nominated style producer Jess Zaino offers tips about how to juggle work and parenthood, and TLCme Now, a weekly roundup of top stories and tips of the week covering topics such as how to clean the house in five minutes, presented by radio host Danni Starr.

“We are so excited to be partnering with these tastemakers and influencers in the digital and social space,” said Scott Lewers, the senior VP of programming and multiplatform strategy for TLC. “We are making great forays into original video content on the topics that are ever-important to our key Millennial audience.”