TLC, Facebook Watch Launch Hayley Paige Multiplatform Series

TLC is set to air early next year its new multiplatform project with Hayley Paige, an hour-long special titled Hayley Ever After: The Dress, with a five-episode series featuring the bridal designer currently available on Facebook Watch.

The Hayley Ever After series franchise will extend beyond Facebook when it premieres as a special on TLC on January 13, 2018, at 9 p.m. Both shows, Hayley Ever After and Hayley Ever After: The Dress, were produced by INE Entertainment. The premiere episode, “Hayley’s 15 Minutes of Fabulous,” is now available on Facebook Watch. In the series, Paige shares how her dresses become a reality for brides. In the TLC special, Paige takes on The Bachelorette’s Kaitlyn Bristowe’s wedding dress. Hayley Paige is a brand under multi-division bridal house JLM Couture.

Scott Lewers, the senior VP of multiplatform programming and digital content at TLC, said, “TLC has long been a leader in the wedding genre on linear television. Producing for Facebook allows us to expand our expertise and experiment with a digital-first content strategy. Our production partners INE Entertainment have been great in creating a new multiplatform production model. We are thrilled to welcome Hayley Paige to the TLC family.”

“Discovery is committed to creating and nurturing a community of superfans through video across all screens. Earlier this year, we announced we would be creating content for the Watch platform,” said Fred Graver, the senior VP of original content and social for Discovery. “I am very proud of the series we’ve published so far, including, Cake Boss: Outrageous Cakes and Outdaughtered: Quintessentials for TLC and Celebrity Animal Encounters for Animal Planet and we are excited to see how fans engage with our latest launch.”