Tencent Goes for 60 Second Docs

Indigenous Media has placed its 60 Second Docs series with Tencent in an exclusive pact for China.

Tencent will air one episode of 60 Second Docs per day. The series of premium, short-form documentaries is designed to drive social engagement. With episodes like “Recycling Kid,” “World Beard Champ” and “Autism Car Wash,” each documentary provides a fresh look at unique characters, lifestyles and trends around the world.

60 Second Docs is averaging 15 million views per episode on Facebook, and the series is also available across other platforms, including Instagram, Twitter, YouTube, Snapchat and Amazon.

“With its premium, mobile-optimized format, 60 Second Docs has quickly connected with audiences on every viable social platform in the United States,” said Jake Avnet, COO of Indigenous Media. “Enjoying compelling stories about the world’s best characters is universal, and we’re thrilled to partner with Tencent to introduce our content to new audiences in China.”

“We are very excited to partner with Indigenous Media,” added Caitlyn Chen, VP of Tencent. “With their 60 Second Doc series, Indigenous Media will help us deliver even better content to Tencent News users.”