TCB Media Rights to Rep SBS In-House Food Catalog

LONDON: SBS has appointed TCB Media Rights as its distribution partner, representing the Australian pubcaster’s in-house food catalog, including This is Brazil, outside of Oz.

This appointment follows SBS’s decision this year to transition to an outsourced model for distribution of its in-house content. In addition to This is Brazil, TCB Media Rights will distribute Destination Flavour and Poh & Co, among other titles. TCB Media Rights will represent SBS in all markets outside of Australia.

SBS’s head of commercial and production, Chris Irvine, said, “This partnership with TCB is the start of a new relationship that we hope ultimately to develop and introduce across other commissioned shows in the broader SBS unscripted catalog.”

TCB Media Rights’ CEO, Paul Heaney, commented, “To be given an opportunity like this with SBS is as humbling as it is exhilarating. What SBS wants from a distributor fits in perfectly with TCB’s mission statement of working creatively and commercially with channels and producers at the earliest stage.”

SBS will continue to look for distribution opportunities for bespoke SBS content, particularly scripted, in international markets.