Primeworks Studios & Hokuriku Asahi Broadcasting Team Up for Specials

PETALING JAYA: Primeworks Studios is working with Japan’s Hokuriku Asahi Broadcasting (HAB) to produce Mad Markets Ishikawa: Japan Specials.

The four Mad Markets Ishikawa specials will be aired every Sunday, beginning January 31 on TV9. Mad Markets Ishikawa: Japan Specials is a spin-off from the popular travelogue series Mad Markets, aired on TV9. This TV special follows host Ain Edruce as she explores interesting shopping sites in Ishikawa, Japan. Ain will be joined by Japanese celebrities Charisma.com and Taro & Jiro, who also act as co-hosts for the program.

This collaboration marks the second time that Primeworks Studios has teamed up with HAB, after the travelogue Ishikawa Kau Memang Lawa.

Eiji Yoshioka, board director of HAB, said: “We are very proud and honored to have co-produced these special episodes of Mad Markets Ishikawa, Japan Specials with Primeworks Studios. This partnership has received support from the Japanese and local Ishikawa government and we hope this will open doors to the people outside of our region to explore the beauty of Ishikawa themselves. Working with the production team from Primeworks Studios has been a great pleasure and experience and we hope we are able to work on more projects together in the future.”

Ahmad Izham Omar, the CEO of Primeworks Studios, added: “We are pleased to collaborate with HAB again with the production of Mad Markets Ishikawa. This partnership exemplifies our passion to deliver fresh content to our viewers by opening up new opportunities to explore new places and cultures and allowing them to enjoy the journey with us, which can be achieved through such a close alliance and a shared broadcasting vision. This co-production deal will also have the international appeal that Primeworks Studios strives to create and we are proud to have worked with HAB.”