Prime Video to Roll Out Mission Start Ab

Mission Start Ab, a new original reality series focusing on India’s promising start-ups, is soon to premiere on Prime Video worldwide.

The series focuses on grassroots entrepreneurs in India as they vie to receive mentorship and funding from three of the country’s top investors. The show will debut on the service on December 19.

Mission Start Ab, an Endemol Shine India Production, is executive produced by Indrajit Ray and directed by Srimanta Senguptta.

“At Prime Video, we strive to be a force for good for the country,” said Sushant Sreeram, country director for Prime Video India. “Through our multiple skill-development initiatives, including the Letter of Engagement signed between Amazon and the Ministry of Information and Broadcasting, we have worked towards developing talent that can directly and indirectly contribute to the nation.

“We are incredibly excited to collaborate with the Office of the PSA, Government of India, on Mission Start Ab, a series that leverages the power of entertainment to encourage all Indians to be audacious and bold with their ambitions. Unlike any other entrepreneurial reality shows, this series goes beyond financial support, providing invaluable mentorship and guidance from India’s top-tier investors. Through challenges that are designed to hone their business acumen and cultivate critical problem-solving capabilities, Mission Start Ab is poised to ignite the aspirations of numerous young Indians, propelling them towards their entrepreneurial dreams.”

Rishi Negi, group chief operation officer for Endemol Shine India and Banijay Asia, added: “Mission Start Ab goes where no series has ever gone before. It seeks to inspire, engage and entertain viewers through stories of real people who are bringing a change at the grassroots level with their innovations. Through the ten founders, audiences are taken on a journey that makes them privy to their dreams, struggles and the path they have had to chart to bring their ideas to fruition. At the same time, the insightful advice from the three judges, who also act as mentors, serves as the guiding light for all those seeking to bring their vision to life. We are certain that the show will break barriers and challenge everyone to dream and dare to try.”