Objective Sets Up Factual-Entertainment Label

LONDON: All3media-owned Objective Productions has created a new label dedicated to factual entertainment: Second Star Productions.

Second Star will take on Objective’s factual-entertainment slate, which includes It Was Alright in the…, the forthcoming second season of Now You See It, and the recently announced Kalel co-production Stupid Man, Smart Phone. Andrew Burgess has been named head of development at the new label. Assuming the role in January, Burgess will start building the Second Star development team with immediate effect.

Deborah Sargeant, Second Star's chief creative officer, said, “Second Star will build on what Objective has always been brilliant at—funny factual, mischievous formats, timeless storytelling with a hint of magic. What I love about Andy is that he brings a wealth of enviable fact-ent experience and by also bringing our Head of Magic, Anthony Owen, into the fold, we hope to create a really vibrant atmosphere to create some truly original ideas.”

Burgess added, “I’m delighted to be joining Deborah and Anthony at the start of something genuinely exciting and hopefully a lot of fun. We’re looking to create a development team that will attract the best, most innovative producers and ideas people out there.”