New Fashion Series with Clinton Kelly & Stacy London for Prime Video

Prime Video has lined up the new reality series Wear Whatever The F You Want, with Clinton Kelly and Stacy London, longtime hosts of What Not to Wear, appearing on camera together for the first time in over a decade.

In the new eight-episode show, Kelly and London will empower clients to live out their fashion fantasies, find their style truths and wear whatever they want. It is being produced by All3Media’s Bright Spot Content and Amazon MGM Studios.

In addition to hosting, Kelly and London are executive producing the series. Other executive producers include Sandy Varo Jarrell, Suzanne Rauscher, Justin Rae Barnes, and Janelle Couture. Barnes is also serving as showrunner.

“Since Clinton and Stacy first appeared on television, they have remained at the forefront of showing us how to use fashion as a means of self-empowerment,” said Lauren Anderson, head of brand and content innovation at Amazon MGM Studios. “Their playful banter and distinct approach have helped instill confidence in viewers for almost two decades. Now, with the efforts of Bright Spot Content and expertly steered by Jenny Falkoff, their long-awaited reunion has become a reality. Together, Stacy and Clinton bring a fresh, fun and meaningful new series to Prime Video customers, filled with expertise and inspiration; chemistry and warmth; and, of course, their signature, enviable style.”

“The world has changed a lot since the run of What Not to Wear, and, thankfully, so have we,” Kelly and London said. “These days, we have zero interest in telling people what to do based on society’s norms—because there are no more norms! However, style is still an important form of communication, and we’re excited to show new clients how to align their personal messaging with their life goals. It’s time to celebrate individual style, not prescribe it.”