NBA Star Anthony Edwards Partners with Wheelhouse

Wheelhouse has struck up a partnership for unscripted content with multi-hyphenate NBA All-Star and Olympic gold medalist Anthony Edwards and his Three-Fifths Media production company.

The partnership will see Wheelhouse and Three-Fifths Media—helmed by Edwards’ business manager, Justin Holland—develop and produce unscripted television projects in the sports and sports-adjacent arena. Wheelhouse will also create original content for Edwards’ digital ventures and platforms, working in alignment with his key brand partners, both current and future.

“I love the business we’re building and the content we’re creating, and this partnership with Wheelhouse will help us take a big step forward that we’re really excited about,” Edwards said.

“We couldn’t ask for a better partner than Wheelhouse,” Holland said. “They are a true teammate and, together, Three-Fifths and Wheelhouse share a vision for the type of content we want to create, and with their support, we’re going to be able to deliver incredible projects that are true to Anthony and his interests.”

Wheelhouse CEO Brent Montgomery added, “We love that in working with Anthony, Justin and Three-Fifths, this partnership can leverage creative driven by Anthony’s electric personality and ambition. It’s a great recipe for breakthrough content.”