Nat Geo App Becomes Available Down Under

Nat Geo has tied up with Aussie telco provider Optus to launch a world-first National Geographic app featuring a variety of videos, images and print articles that will be updated on a regular basis.

The app will initially offer more than 7,000 long- and short-form videos, including over 1,500 episodes of television series; the live TV channels Nat Geo and Nat Geo WILD; more than 28,000 photos and galleries from Nat Geo photographers; National Geographic magazine editions beginning from February 2010, as well as the full first edition from 1888; local and international articles published online from January 2014; live feeds of Nat Geo’s Instagram accounts; and exclusive video content for Optus customers.

The app is being released in Australia first and exclusively with Optus, and will later roll out across the Asia Pacific and the Middle East.

Rohit D’Silva, the executive VP and managing director of Fox Networks Group in the Asia Pacific and Middle East, remarked: “The National Geographic app is a true expression of what National Geographic stands for: driving exploration and going further. The app provides our existing fans a new way to experience National Geographic’s 129 years of powerful storytelling and is a truly compelling avenue to connect with and build new fans, especially millennials.”

Allen Lew, the CEO of Optus, said: “Consumer behavior and technology are constantly evolving. To ensure we are a next-generation telco, Optus has recrafted its vision to stay ahead of customer needs, investing boldly in our network and premium content to deliver the multimedia experience our customers expect.

“Premium content partnerships and creating innovative new ways for customers to interact with content are a key part of our strategy at Optus. We are delighted that National Geographic has partnered with us to deliver a truly integrated broadband and content streaming service. This service—which is the first of its kind anywhere in the world—combines the depth and breadth of exciting content consumers are looking for and I am sure that together we will deliver a game-changing multimedia service that will engage millions of Australians.”