MyLife Launches on Outdoor Channel

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Outdoor Channel has added the MyLife lifestyle-programming block to its schedule in Asia.

MyLife features a curated combination of food, travel and adventure shows from Outdoor Channel shareholder Parade Media Group. Initial titles on the MyLife block include Andy and Ben Eat the World, Boy’s Weekend with celebrity chef Gary Mehigan, Into the Outback with Abbey Holmes, My Sri Lanka with Peter Kuruvita, Xscape, The Ultimate Rush and Wild Lives.

Joe Wan, head of programming for Outdoor Channel, said, “At a time of an extraordinary rise in TV viewership, MyLife is a timely addition to viewer choice. Lifestyle programming is one of the most popular and enduring genres on TV. It’s also part of a deliberate strategy for Outdoor Channel to broaden its appeal through other genres synonymous with outdoor lifestyles such as food, travel and adventure.”

Matt Ashcroft, CEO of Parade Media, added, “We are beyond excited to be collaborating with Gregg and Joe and the entire Outdoor Channel team on the MyLife block. Audiences everywhere are looking for daily escapism and never before has feel-good programming been more relevant.”