MTV UK Greenlights Celebs on the Farm

MTV UK has commissioned a new season of the competition series Celebs on the Farm.

Celebs on the Farm initially found success on the VCN UK digital channel 5STAR, fronted for two seasons by Stephen Bailey. Bailey will return to host the new season on MTV, which will be produced by GooWoo Media. It will follow a new lineup of ten celebrities as they go head-to-head in a series of team and individual challenges, testing their farmhand abilities.

Shot at a real farm in the Yorkshire Dales, Celebs on the Farm will see celebrities carefully watched over and judged by Yorkshireman and farmer Chris as they endure the early starts, animal handling and manual work that come with farming life. Based on their performance, Chris will eliminate one celebrity each episode, eventually leaving just one, who will be crowned as the ‘Supreme Farmer.’

Gemma Hewlett, VP of digital Channels at ViacomCBS Networks UK, said: “Fun, feel-good and noisy programming is a staple of the MTV slate and Celebs on the Farm not only fits the mold but is an exciting example of how we’re leveraging our content across the wider VCN UK portfolio. With Stephen at the helm, the series will continue to maintain all of the warmth and humor that current fans adore, whilst bringing in a range of familiar faces that will appeal to an MTV audience.”

Richard Woolfe, creative director of GooWoo Media, said: “We are all looking forward to getting our wellies on with another plucky bunch of celebs living their best and funniest farming life ever. We’ve got big challenges for our celebs to tackle—they’ll be getting up close and personal with the animals, helping Farmer Chris with some of the messiest and smelliest tasks we could find!”