Max, Magnolia Network, Chip & Joanna Gaines Forge Partnership

Chip and Joanna Gaines, along with Magnolia Network, are developing a forthcoming slate of family-friendly unscripted programming for Max.

Set to debut beginning in 2024, the slate includes large-scale competitions and out-of-the-box social experiments. The new content initiative will create a co-viewing experience in Max aimed at family audiences.

Four series are currently in development as part of this initiative: talent competition Second Chance Stage (w.t.), irreverent competition Human vs Hamster, social experiment Back to the Frontier (w.t.) and roller-skating show Roller Jam (w.t.).

“Our hope for this network has always been to give families the opportunity to watch authentic, thoughtful storytelling together, so we are thrilled to offer a new expansion of this vision to Max,” said Chip and Joanna Gaines. “These shows will celebrate second chances, risk taking, imagination, perseverance and family connection, with so many more ideas to come.”

“We’re excited to unveil a fun and broad slate of new shows intended to bring families together for engaging, playful and inspiring co-viewing experiences,” said Allison Page, president of Magnolia Network. “We recognized a white space in Max for fun, family-friendly content with unique formats and imaginative competition shows. We seized the opportunity to use our storytelling expertise to help bring these concepts to life and are thrilled to partner with Max to build a content offering the whole family will love.”