Love Nature & WWF International Partner on Conservation Initiative

LONDON: Love Nature and conservation organization WWF International are teaming up on a new content partnership, working together to promote the protection of wildlife and animal habitats around the world.

As part of the partnership, WWF International will share exclusive, original scenes from Love Nature’s library of 4K natural-history content via its global Twitter, Facebook and Instagram platforms using the hashtag #WWFLovesNature. The content will showcase species and landscapes from all over the world.

In addition, Love Nature will use WWF International’s digital hub and social media networks to promote its recently launched 4K streaming video service and has pledged to donate a portion of the proceeds from the service to WWF International. The funds will contribute directly to training programs for Wildlife Crime Rangers in Cambodia’s Serepok Wildlife Sanctuary and Phnom Prich Wildlife Sanctuary. Love Nature’s donation will fund training for 60 rangers in the areas of field craft, patrolling tactics, navigation, crime scene investigation, law, wildlife monitoring and enforcement.

“WWF International and Love Nature have a shared interest in connecting people with the beauty and wonder of nature, while also shining a light on environmental issues that impact our changing world,” said Jo Parkinson, the managing director of Love Nature International. “With WWF International’s expansive reach and Love Nature’s ability to give audiences an up-close-and-personal look at habitats globally, this partnership will give us a meaningful opportunity to advocate for conservation change and grow our community of passionate nature lovers everywhere.”

“We are excited about WWF International’s partnership with Love Nature,” said Sudhanshu Sarronwala, the executive director of communications and marketing at WWF International. “Love Nature’s original natural-history content will go a long way in showing our supporters the reasons why the conservation of nature and protection of wildlife habitats are critical for us all.”