Love Nature Launches Nature of the Beast

Love Nature has unveiled Nature of the Beast, a new series that will roll out across the brand’s digital platforms throughout the fall.

The series will enable viewers to experience animals and nature from the perspective of wildlife filmmaker Julian “Julz” Braatvedt, who provides an inside look at following and filming hyenas in South Luangwa National Park in Zambia in its first installment. The first three episodes of Nature of the Beast will appear on Love Nature’s Facebook page on Wednesdays and branded YouTube channel on Fridays, culminating with a fourth episode that will be a live conservation special hosted by Braatvedt.

This interactive event will feature the stories of dedicated wildlife allies working in the field to save hyenas and offer ways for Love Nature’s audience to get involved through volunteer programming and fundraising. Additionally, Love Nature will host weekly Instagram Lives with Braatvedt to discuss everything from close calls in the field to tips for filming animals in the wild.

Nature of the Beast highlights surprising behaviors and social dynamics of predators in Africa. The first three 12- to 15- minute episodes, focusing on hyenas, reveal a new side to this often misunderstood predator through multiple animal perspectives. The series blends blue-chip footage with Braatvedt’s candid and personal experiences of what it’s like to work on location.

Carlyn Staudt, global general manager at Love Nature, said: “Love Nature has been building its digital and social audience over the last year and this series is a great example of that offering, giving viewers a fresh, interactive way to experience wildlife and nature content. Julz makes Nature of the Beast feel like a conversation with a friend who’s guiding you on an adventure into the wild.”

Braatvedt, wildlife filmmaker and producer, added: “When the pandemic brought wildlife filmmaking to a standstill, I knew it was critical to continue bringing animals and their stories to viewers in a different and interactive way. Launching the series on digital platforms allows me to connect directly with viewers to share new perspectives on wildlife and support solutions that will have a lasting impact on wildlife habitats and the entire global ecosystem.”