Love Nature 4K Expands Footprint in Russia

Love Nature 4K has secured carriage on the Russian pay-TV platform Tricolor, building on its established footprint in the country.

Tricolor subscribers in Russia now have access to Love Nature’s library of original programming, which includes hundreds of hours of natural-history content in 4K and HD. The channel is fully localized in Russian. The launch on Tricolor expands the channel’s reach in Russia, where it is also available on the pay-TV platform Rostelecom in 4K both on IPTV and OTT.

“The Russian market has a growing appetite for dynamic 4K content that goes beyond static scenes and offers audiences compelling, character-led storytelling,” said Ward Platt, CEO of global networks and kids at Blue Ant Media. “Bringing the channel to Tricolor allows us to share Love Nature 4K’s lineup of fascinating nature and wildlife stories with a wider Russian audience.”