Jamie Oliver Shows Head to MY Cuisine

FremantleMedia International (FMI) has inked an exclusive multiyear output deal with Altice Group for celebrity chef Jamie Oliver’s shows to air on the new international culinary channel MY Cuisine.

The deal includes the new series Jamie’s Quick & Easy Food, in which the renowned chef presents dishes that use only five ingredients, focusing on simplicity, ease and helpful tricks aimed at inspiring cooks and non-cooks alike. MY Cuisine will be broadcast in France, Belgium, Luxembourg and Portugal starting in June. MY Cuisine will also have a digital media presence consisting of a dedicated website, a recipe blog, a mobile app and a press and digital magazine.

Al De Azpiazu, the VP of sales and distribution for Western Europe at FMI, said, “We are delighted to be working with Altice. This partnership will be an opportunity for us to showcase our best collection of old and new programs featuring the hugely popular chef, Jamie Oliver. Jamie’s entertaining and educational shows have proved hugely popular among food lovers around the world for many years, and MY Cuisine fully shares Jamie’s values. We’re in no doubt that this collection will be everything cookery fans could wish for!”

Patricia Menarini, the head of Altice Group’s lifestyle division, added, “We didn’t have to think twice before choosing Jamie Oliver, whose personality represents laid-back, simple, good cookery that makes mealtimes an occasion to share and savor.”