Hello Sunshine Launches U.K. Unscripted Division

Hello Sunshine, a media brand founded by Reese Witherspoon, has launched a U.K.-based unscripted division.

As part of the expansion, Hello Sunshine Unscripted UK is currently developing its first production with Channel 4. Sarah Lazenby, Channel 4’s former head of features and formats, will oversee operations as executive VP of the new division. She will report to Hello Sunshine’s head of unscripted, Sara Rea.

Rea said: “We are thrilled to expand our global mission of innovative, unscripted, female-led storytelling to the U.K. Sarah Lazenby is perfectly poised to lead the charge, as her talent, passion and sensibility for great storytelling, couldn’t be more in sync with our mission. This is a strategic and exciting moment for us as a company as we continue building upon our trusted relationship with talent and viewers around the world.”

Lazenby said: “Hello Sunshine’s unique global brand and inspirational mission to change the way women walk through the world through storytelling is one I have admired for quite some time. It’s a dream come true to join the talented team, and I look forward to bringing the sunshine to the U.K. by creating the next generation of joyous and entertaining formats.”

At Channel 4, Lazenby was responsible for overseeing a large unscripted slate and commissioning popular lifestyle shows such as The Great British Bake Off and Jamie Oliver programming, as well as global formats such as Flirty Dancing and the Netflix co-production Crazy Delicious. More recently, she produced Harry Potter 20th Anniversary: Return to Hogwarts special for HBO.