Gramafilm Hires for Entertainment & Factual Entertainment

The London-based studio Gramafilm has bolstered its team with the addition of three new development executives: Eddie Evelyn-Hall, Laura Amure and Jamie Cowell.

Expanding its focus on entertainment and factual entertainment, Gramafilm has tapped Evelyn-Hall as creative director of development. Evelyn-Hall’s remit will be to lead Gramafilm’s development of its entertainment and factual-entertainment slate and to combine the two worlds of TV and brands.

Joining Evelyn-Hall are Laura Amure and Jamie Cowell, who previously worked with Evelyn-Hall over eight years while at BBC Studios, Monkey Kingdom and Syco Entertainment. The trio previously worked together on several big formats, including BBC Three’s new dating show I Like The Way You Move, ITV2’s comedy quiz show Don’t Hate The Playaz and the music-based TV and multimedia format La Banda (The Band).

James Morton-Haworth, co-founder and director at Gramafilm, said: “Eddie, Laura and Jamie are such an incredible addition to our team at Gramafilm. They each have an amazing track record in the industry, working across TV, film and music, and they will be invaluable to the growth of Gramafilm as we combine our passion for branded storytelling with new entertainment formats. We’re very happy to have them on board and excited for what they will create.”

Evelyn-Hall said: “I’m incredibly proud to be joining Gramafilm, it’s a fantastic opportunity to merge traditional ways of making television and the branded content world. They have a refreshing approach to making content and I am looking forward to creating big entertainment shows with purpose, ambition and scale as well as factual-entertainment shows with classic ents sensibilities at their core.”

Amure said: “From the very beginning of our working relationship, Eddie, Jamie and I found common ground in our motivation, values and goals. It has always been of precedence for us never to compromise on these and working with people who share our values is incredibly important to us. I am so happy to be joining James and the team at Gramafilm and having admired both their incredible output and their forward-thinking approach, I can’t wait for us to join forces.”

Cowell said: “Laura, Eddie and I have a passion for creating and selling formats with mass appeal and progressive values. To be able to continue our working relationship for Gramafilm is an incredible opportunity. James and the Gramafilm team have a proven record of partnering with the world’s biggest brands and networks to deliver quality content with unique stories at their heart. I’m excited to combine their production values and skillsets with our enthusiasm for launching global formats and together working to capitalize on opportunities at a wide range of networks in the U.K. and around the world.”