Cinedigm & Gatherer Pact for Female-Focused SVOD Service

Cinedigm and Gatherer Entertainment have partnered to launch the first-ever women’s lifestyle-focused SVOD service.

The Gatherer Network is expected to roll out in the fourth quarter of 2018 across Cinedigm’s addressable base of more than 535 million consumer devices, with distribution plans for web and mobile, including both iOS and Android platforms. Gatherer marks the ninth channel from Cinedigm’s Digital Networks Group.

The curated channel will offer viewers, specifically women 35 and older, a convenient, one-stop-shop to find information relating to topics that are important to them, including news, fashion, health, beauty, financial planning and more. Original scripted content will feature episodes with breaks designed to fit viewers’ fast-paced lifestyles, while Gatherer’s unscripted series will present news and information uninterrupted in two-minute formats, hosted by reliable, experienced and relatable women.

“Cinedigm is excited to join forces with Gatherer Entertainment, as we work together to serve this important demographic with meaningful content no matter where they are or what device they’re on,” said Erick Opeka, the executive VP of Cinedigm Networks. “Jenna and Heidi are smart, passionate leaders with a fantastic vision for building a content-centric community, and we look forward to helping them bring it to fruition.”

“We’re the target demo—we’re women, mothers, wives, daughters and partners, and we have no time to hunt for the quality content that entertains us and provides the answers we need,” said Jenna Segal, the CEO of Gatherer Entertainment.

“Women have tremendous power both at home and in the workplace, and they have an incredible influence on purchases—effectively dominating consumer spending,” commented Gatherer Entertainment’s co-founder and CMO, Heidi Packer Eskenazi. “Yet, somehow, they continue to see less and less of themselves represented in entertainment and informational offerings.”

Segal continued, “Now more than ever in this chaotic and fragmented entertainment landscape, women are in need of diverse streaming options that cater to their interests and can fit their hectic lifestyles. It’s time for Gatherer Entertainment to fill this crucial void with programming that women can enjoy and relate to on their schedule. We are excited to join forces with Cinedigm to provide our viewers with top-tier content created specifically for them.”