Channel 4 Orders Cooking Up a Fortune

Channel 4 has commissioned Frieda.TV to make Cooking Up a Fortune, a brand-new 20-part culinary competition series.

Cooking Up a Fortune will see passionate U.K. cooks get the chance to launch their own food brand to the British public. Each week amateur foodies will create dishes and compete in heats against their fellow cooks, with the winning kitchen going on to launch their food business idea in one of Europe’s busiest food markets. Dominic Cools-Lartigue is presenting the series.

Jon Lloyd, creative director of Frieda.TV, said: “It’s been a joy to turn a traditional cookery competition on its head and create something that feels really different. Dom’s expertise and the genuine opportunity for winners to change their lives every single week, has led to incredibly high-quality food and a range of competitors that you wouldn’t normally see on TV.”

David Sayer, Channel 4 head of daytime, added: “There are a wealth of talented amateurs who just need a leg-up on to turn their passions into a profession and this show will give them that opportunity. Dom’s credentials mean he’s the perfect person to front the show and we hope he’ll develop into a regular face of 4.”