CGTN in Worldwide Deal for Drowning in Plastic

Drowning in Plastic, produced by Raw for BBC One, has been licensed by all3media international to China Global Television Network (CGTN), which has taken worldwide premiere rights outside of the U.K.

CGTN, a co-producer alongside BBC One, will air Drowning in Plastic as part of its news and current affairs Big Story strand in more than 100 markets across Asia, Africa, the U.S., Latin America and Europe. Discovery Latin America has also picked up the doc, available as a 90-minute special or as a two-parter, to air later this year.

­CGTN America Director General Ma Jing commented, “Our collaborations with partners that tell stories from varied viewpoints across varied genres not only set us apart, but allow us to delve into different subject matter from multiple angles. As such, we are positioned to tell the planet’s most powerful stories in a thoughtful, nuanced manner. This story, which is as complex as it is universal, exemplifies that.”

Maria Ishak, VP of sales for  North America at all3media international, added: “We’re very pleased to sign this first major deal with CGTN. This dynamic global-facing organization’s mission is to bring a balanced and objective viewpoint on the world’s most important news and current affairs issues to its audience, and it has been a key partner in this Raw project from the outset alongside the BBC. CGTN’s commitment to a worldwide acquisition and global premiere is a testament to the vital importance of the documentary. Drowning in Plastic delivers essential viewing for everyone on our planet and we’re in ongoing discussions with more broadcasters eager to highlight the truth behind this major environmental crisis to their audience.”

Liesel Evans, creative director for U.K. factual at Raw, noted, “We at Raw were delighted to collaborate with CGTN on this film. They were supportive and communicative partners and we hope this marks the start of a long-standing working relationship with CGTN.”