Bunim/Murray in Joint Venture with Football Star Russell Wilson

Bunim/Murray Productions (BMP) and Super Bowl champion Russell Wilson’s West2East Empire have entered into a partnership to develop and produce unscripted programming for a range of platforms.

As part of the joint venture, Wilson will executive produce a U.S. version of Banijay Group’s celebrity adventure format L’aventure Robinson. Airing on TF1 in France, the original series sees two stars stranded on a desert island for five days.

BMP, a Banijay Group company, is known for producing such franchises as The Challenge, The Real World and Keeping Up with the Kardashians.

“Bunim/Murray has a proven track record of success, and we look forward to creating many entertaining and groundbreaking projects with the best in the business,” said Wilson.

“Russell is an incredible athlete whose skills on the field are matched by an impressive business acumen,” said BMP’s CEO, Gil Goldschein. “His natural drive and creativity, coupled with his exceptional brand recognition and media savvy, have all of us here at BMP thrilled about this new venture.”