Friday, November 22, 2024

Alexa Alfano

Alexa Alfano is associate editor at World Screen. She can be reached at aalfano@worldscreen.com.

WBD Focusing on Franchises, Platform-Agnostic Content

May 16, 2024

At the Warner Bros. Discovery (WBD) Upfront presentation, the group underscored its focus on expanding its global franchises and developing new shows that are platform-agnostic, with the aim of driving linear ratings and engagement on Max.