Apple to Co-Produce Unscripted Project About App Developers

LOS ANGELES: Apple is set to co-produce a new unscripted series about the world of apps and their developers, titled Planet of the Apps.

Propagate will also produce the series, with Will.I.Am, Ben Silverman and Howard T. Owens executive producing. A casting call has commenced, and online applications are being accepted through August 26.

Planet of the Apps is also teaming up with Product Hunt on a four-city tour in San Francisco, Los Angeles, Austin and New York. The events will be an opportunity to meet other tech entrepreneurs and hear from the team behind the series.

“Over 2 million apps are available on the App Store, with new apps published every day,” said Silverman and Owens, co-CEOs of Propagate. “Planet of the Apps will give app creators the chance to break through and share their ideas with the world. This is an exciting format that taps into what is driving culture today. We can’t wait to see the groundbreaking ideas accepted for the show grow into viable businesses.”