all3media international’s Guy Martin Slate Lands on Turbo in LatAm

all3media international has secured a new package deal for its Guy Martin and motoring slate with Discovery’s Turbo channel in Latin America.

Through the deal, Discovery Turbo will host the catalog of Guy Martin’s North One Television-produced programs. The channel will show all three seasons of Speed with Guy Martin and the Speed with Guy Martin: F1 Special, which features Martin going head-to-head with Formula One legend David Coulthard in a series of challenges. Guy Martin: Spitfire Restoration, Guy Martin vs The Robot Car and Guy Martin: The World’s Fastest Van? have been picked up by Discovery Turbo as well.

The agreement also includes factual-entertainment series Escape, produced by Maverick Television for Channel 4. The show follows a group of skilled engineers as they try to escape a catastrophic crash scene based on real-life events by building a new vehicle from the debris.

Janel Downing, VP of Latin America at all3media international, said: “It’s great to see Discovery’s Turbo channel really embracing Guy Martin as a key brand in their acquisitions slate. We know this star engineer, racing driver and speed demon will deliver for their viewers. Particularly exciting is the acquisition of Guy’s F1 Special—a unique look at a sport much appreciated in the region, with F1 circuits in Brazil and Mexico, and of course the legend of Ayrton Senna, whose heroic status reaches far beyond Brazil’s borders. The ever-expanding Guy Martin slate from North One Television has already proved successful through global deals with Discovery, so we’re delighted to see this now extend to our first volume regional acquisition from Turbo.”