Hearst Networks UK Expands Reach in Ireland

Hearst Networks UK has expanded its reach in Ireland by extending its partnership with Sky Media to launch local advertising for Sky HISTORY, Crime + Investigation and BLAZE.

With this partnership, Sky Media Ireland will handle ad sales in the country, selling commercial and advertising solutions in the regional market for the three factual channels. The lineup of upcoming content for Irish viewers includes Great Escapes with Morgan Freeman, Holy Marvels with Dennis Quaid, Killed Without a Trace and more.

Great Escapes with Morgan Freeman and Holy Marvels with Dennis Quaid will air on Sky HISTORY, as will Invasion: The Normans. Killed Without a Trace and Who Murdered You Mom? will broadcast on Crime + Investigation. Season two of UFOs: The Lost Evidence and Ross Kemp: Deep Seat Treasure Hunter will be coming to BLAZE.

“Hearst Networks UK continues to invest in new ways for audiences to access and enjoy our portfolio of premium factual channels,” said Adrian Pilkington, COO for EMEA and general manager for Northern Europe, Middle East and Africa at Hearst Networks UK. “We’re excited to extend our partnership with Sky Media in Ireland with this new initiative and ongoing growth plans.”

Malcolm Murray, sales director at Sky Media, added, “We are thrilled to announce the expansion of our strategic partnership with Hearst Networks UK, offering Irish advertisers an even broader range of premium advertising opportunities. The addition of top factual and entertainment brands—Sky HISTORY, Crime + Investigation and BLAZE—further strengthens our TV portfolio, delivering more high-quality choices for advertisers seeking to reach engaged audiences across Ireland.”