1966: Who Stole The World Cup? Debuting on Channel 4

Channel 4 has slated Noah Media Group’s 1966: Who Stole The World Cup? to premiere on November 14.

The 60-minute film, narrated by Alan Ford (Lock, Stock and Two Smoking Barrels; Snatch), tells the real story of the disappearance of the Jules Rimet trophy weeks before the 1966 World Cup tournament. The statuette was eventually retrieved by a dog named Pickles, but what happened to it during the days it was missing has been a mystery until now.

1966: Who Stole The World Cup? is produced and directed by Noah Media Group’s Richard Milway (Academies: Santos) and Marcus Liversedge (British As Folk). 1966: Who Stole The World Cup? is one of three further documentary projects upcoming from Noah and Channel 4, who previously collaborated on the 2019 Adam Hills documentary Take His Legs.

John McKenna, CEO of Noah Media Group, said: “The story of what happened to the World Cup in 1966 is quite incredible! I am delighted that the Noah team has been able to bring this to life in such an entertaining, stranger-than-fiction style. We’re also very happy to be once again partnering with Channel 4 to bring this story to audiences across the U.K.”

Will Rowson for Channel 4 added: “I’m delighted to have commissioned this film. Like most football fans, I could tell you the name of the dog who found the World Cup, but there’s so much more to this story than Pickles! It’s told here in a really entertaining and imaginative way. It’s tongue-in-cheek and irreverent, whilst delivering genuine revelation.”