ZDF Studios Secures Merchandising Rights for Simon Super Rabbit

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ZDF Studios has secured the merchandising rights for Simon Super Rabbit in Germany, Austria and Switzerland, where it also handles VOD and TV distribution.

The preschool series, from GO-N Productions, tells the story of an energetic and mischievous little rabbit who is coming into his own—challenging his parents, taking on school and learning about the world in general. It is based on the best-selling books from American author Stephanie Blake.

Simon Super Rabbit’s episodes cover the joy of living, modern family life, positive education, brotherhood, friendship, playing, competition and fair play, sense of wonder, respect for nature and curiosity about everything.

The international brand licensing program has seen a broad range of merchandise, including plush toys, activity books, jigsaw puzzles, photo albums, baby mats, figurines and more, across key territories.

“GO-N Productions has created a wonderful, much-loved series with Simon Super Rabbit,” said Kerstin Jungmann, director of licensing and merchandising at ZDF Studios. “As their distributor for Germany, Austria and Switzerland, we are pleased to further cement our relationship with the company as their L&M partner in the region.”

Eric Garnet, co-founder of GO-N Productions, added, “2024 has been an exciting year for GO-N since becoming part of the Federation Studios group of businesses. As we enter a new phase of growth on the L&M side of Simon Super Rabbit, we are delighted to have ZDF Studios on board, a trusted partner whose reputation and expertise in those countries is top and highly recognized, and who is going to be a great help in boosting the development of the brand.”