Yu-Gi-Oh! to See More Merchandise

4K Media has lined up new licensing partnerships that will see more Yu-Gi-Oh! merchandise coming to the international market.

Mondadori has launched an Italian version of Yu-Gi-Oh! Official Handbook, originally published by Scholastic. The book is available in Italy, Vatican State, Republic of San Marino and Canton Ticino. Additionally, caseable is producing a line of Yu-Gi-Oh! Duel Monsters and Yu-Gi-Oh! Super Deformed electronic covers and cases, scheduled for release this summer in the U.S., Canada, the U.K., Germany, Austria, Switzerland, Poland, the Netherlands, France, Spain, Australia and New Zealand.

Cotton Division (through 4K Media’s sub-agent MJA Licensing) is developing Yu-Gi-Oh!-branded apparel, sleepwear, bags and phone covers, available fall 2018 in France, French DOM-TOM, Belgium, the Netherlands, Luxembourg, Germany, Italy and Portugal.

“We’re very excited to work with these three outstanding companies in bringing a wonderful assortment of new Yu-Gi-Oh! merchandise to fans around the world,” said Jennifer Coleman, 4K Media’s VP of licensing and marketing. “The strength of the licensing program we’ve built for Yu-Gi-Oh! speaks volumes about the brand’s global appeal. We look forward to seeing that continue.”