Yu-Gi-Oh! Licensing Agent for Oz & NZ

NEW YORK: 4K Media has signed a brand-representation agreement for the popular Yu-Gi-Oh! franchise with Australia’s Coverpoint Marketing.

Coverpoint’s team kicks off its representation of the brand immediately, with its first official industry event being the 2016 Toy Hobby & Licensing Fair tomorrow at the Melbourne Convention and Exhibition Centre. Both the Yu-Gi-Oh! series and trading-card game are available in Australia and New Zealand.

4K Media is the Konami Digital Entertainment subsidiary that manages the licensing and marketing of the Yu-Gi-Oh! brand.

“Justin and his team at Coverpoint have a demonstrated ability for licensing success within the age demographic of a typical Yu-Gi-Oh! fan and we’re eager to collaborate with them to continue to grow the brand in this territory,” said Jennifer Coleman, 4K Media’s VP of licensing and marketing. “The company will be a formidable asset in maximizing local, regional and national consumer product licensing, promotional and marketing opportunities.”

“The success of the various Yu-Gi-Oh! series on broadcast television and in trading card games sales here in Australia and in New Zealand is incredible,” added Justin Dery, Coverpoint Marketing’s managing director. “Utilizing our enormous network of licensing, retail and promotional partners, Coverpoint is ideally situated to support 4K Media in identifying and managing the brand’s consumer product licensing prospects as well as flushing out promotional and marketing support as Yu-Gi-Oh!’s popularity continues to grow here.”