Youth Media Alliance Appoints New Board Members

Canada’s Youth Media Alliance (YMA) has chosen Christiane Asselin and Monika Ille to be the two newest members of its board of directors.

Asselin is the senior director of multiscreen content and programming for Web TV, ICI TOU.TV and youth for CBC/Radio-Canada French services. Ille is the executive director of programming and scheduling at Aboriginal Peoples Television Network (APTN). They are taking over for Ira Levy, partner and executive producer at Breakthrough Entertainment, and Madeleine Lévesque, an independent producer and executive director of Alliance Quebec Animation.

Asselin has been working in the digital industry for 25 years. She has held various roles in that time, including serving as executive director of Télé-Québec’s digital division and producing original content with Turbulent as partner and creative VP. At CBC/Radio-Canada, she is in charge of all French-language children’s content across all platforms and is the head of ICI TOU.TV, an on-demand video site that features a wide range of programming.

Ille has been working in the media industry since 1990, working first for the Société Radio-Canada and then with the National Film Board of Canada, where she helped develop a new training program for indigenous filmmakers. She has worked at APTN for the past 15 years. Monika is a citizen of the Abenaki First Nation of Odanak.

YMA seeks to help improve the quality of content aimed at young English- and French-speaking Canadians across all screen-based media. It offers training programs tailored for the special needs of youth production professionals and holds various workshops, seminars and special events, as well as presenting awards and scholarships to the best youth content producers.