Xilam Taps Former Studio 100 Exec for Consumer Products Post

PARIS: Xilam has appointed Marie-Laure Marchand as its executive VP of global consumer products.

Marchand was previously in charge of global licensing acquisitions for Brand Loyalty, a company specialized in promotion and loyalty in food retail. She also worked at Studio 100, where she created the international consumer products and marketing division and was instrumental in establishing the international success of Maya the Bee. In her new position, Marchand will develop and implement global consumer products strategies at Xilam that benefit brand building and revenue growth. She will report directly to Marc du Pontavice, the company’s founder and president.

“We’re delighted to welcome on board Marie-Laure Marchand whose expertise will strengthen Xilam’s consumer products global expansion,” said du Pontavice. “This is further proof of our commitment to investing in a strong sales team to exploit our quality show roster.”

Xilam will be announcing additional appointments in its sales department shortly.